Privacy Policy

Last updated: August 19, 2026

Vyelle operates this website and online store, including its related content, features, tools, products, and services, to provide customers with a curated shopping experience. Together, these offerings are referred to as the “Services.”

Our store is powered by Shopify, which helps us operate and deliver the Services. This Privacy Policy explains how Vyelle collects, uses, processes, and discloses personal information when you visit our website, use the Services, place an order, complete another transaction, or communicate with us.

If this Privacy Policy conflicts with our Terms of Service, this Privacy Policy will control matters relating to the collection, processing, and disclosure of personal information.

Please review this Privacy Policy carefully. By accessing or using any part of the Services, you confirm that you have read and understood how your information may be collected, used, and disclosed as described below.

Personal Information We Handle

In this policy, “personal information” means information that identifies you or can reasonably be associated with you or another individual. Information collected anonymously or permanently de-identified so that it cannot reasonably identify anyone is not considered personal information.

Depending on how you interact with Vyelle, your location, and applicable legal requirements, we may collect or process the following categories of information, including conclusions or inferences derived from that information:

  • Contact information: Your name, residential address, billing address, delivery address, telephone number, and email address.

  • Payment and financial information: Credit or debit card details, financial account numbers, payment information, transaction records, payment method, payment confirmation, and related financial details.

  • Account details: Username, password, security questions, preferences, and account settings.

  • Shopping and transaction activity: Products you view, add to your cart, save to a wishlist, purchase, return, exchange, or cancel, along with your previous transactions.

  • Communications: Information included in messages or requests you send to us, such as customer service inquiries.

  • Device information: Information about your device, browser, network connection, IP address, and other device identifiers.

  • Usage information: Details about how and when you browse, interact with, and navigate through the Services.

How Information Is Collected

Vyelle may obtain personal information from the following sources:

  • Directly from you: For example, when you create an account, place an order, use the Services, contact us, or otherwise provide information.

  • Automatically through the Services: Information may be collected from your device when you visit our website or use our Services through cookies and similar technologies.

  • From service providers: Vendors that provide technology, payment, analytics, fulfillment, customer support, or other services may collect or process information on our behalf.

  • From partners and other third parties: We may receive information from business partners or other external sources where permitted by law.

How We Use Personal Information

The way we use your information depends on how you interact with Vyelle and which Services you use. We may use personal information for the following purposes.

Providing and Improving the Services

We may use your information to:

  • Perform our agreement with you.

  • Process payments and complete purchases.

  • Fulfill and deliver orders.

  • Arrange shipping.

  • Handle returns, exchanges, and cancellations.

  • Create, manage, and maintain customer accounts.

  • Remember your preferences and products of interest.

  • Send account, order, and service-related notifications.

  • Allow you to submit product reviews.

  • Personalize your shopping experience.

  • Recommend products related to your interests or previous purchases.

  • Analyze and improve the Services.

Marketing and Advertising

We may use personal information to send promotional and marketing communications by email, text message, or postal mail.

We may also use information to display advertisements for our products or services on our website or on other websites. These advertisements may be based on products you previously purchased, products added to your cart, or other activity connected with the Services.

Security and Fraud Prevention

Your information may be used to:

  • Authenticate and protect your account.

  • Support secure payment and shopping processes.

  • Detect, investigate, and respond to suspected fraud or illegal, unsafe, or malicious activity.

  • Protect the safety of our customers, the public, and our Services.

  • Maintain the security and integrity of our systems.

If you create an account, you are responsible for keeping your login information secure. We strongly recommend that you do not share your username, password, or other account access details.

Customer Communications

We use personal information to respond to inquiries, provide customer support, communicate with you, deliver effective services, and maintain our business relationship.

Legal and Compliance Purposes

We may process personal information when necessary to comply with applicable laws or valid legal procedures. This may include responding to requests from law enforcement or government authorities, participating in civil discovery or litigation, and investigating or enforcing possible violations of our policies or terms.

When We Disclose Information

In certain situations, Vyelle may share personal information with third parties for legitimate business purposes consistent with this Privacy Policy. These disclosures may include:

  • Shopify and service providers: Vendors that support payment processing, information technology, analytics, customer service, cloud storage, order fulfillment, shipping, and other business functions.

  • Advertising and marketing partners: Companies that help us deliver marketing and personalized advertising. Shopify may support advertising based on your online activity across different merchants and websites. These partners process information under their own privacy policies. Depending on where you live, you may have the right to opt out of the sharing of information for targeted advertising or marketing based on online activity across merchants and websites.

  • At your direction or with your consent: When you ask us to share information, authorize a disclosure, or use features such as social media widgets or login integrations.

  • Affiliated companies: With entities within our corporate group or with our affiliates.

  • Business and legal purposes: In connection with a merger, acquisition, bankruptcy, or other business transaction; to comply with subpoenas, warrants, and other legal obligations; to enforce applicable policies or terms; or to protect Vyelle, Shopify, our customers, our Services, and other individuals.

Shopify and Data Processing

The Services are hosted by Shopify. Shopify collects and processes information about your access to and use of the Services to operate, support, and improve its platform and related services.

Information submitted through our Services may be transferred to and shared with Shopify and other service providers located in countries outside your country of residence when necessary to provide or improve the Services.

To help protect, develop, and improve our business, Vyelle may use enhanced Shopify features that incorporate information from your interactions with our store, other merchants, and Shopify.

When Shopify processes personal information for these enhanced features, Shopify may be responsible for handling requests concerning your privacy rights in relation to that processing. For more information, please review Shopify’s privacy resources at https://privacy.shopify.com/en.

Third-Party Websites

The Services may contain links to websites or online platforms operated by third parties. If you visit a website that Vyelle does not own or control, review its privacy policy, security practices, and terms before providing information.

Vyelle does not guarantee and is not responsible for the privacy, security, accuracy, completeness, or reliability of third-party websites or the information available through them.

Information posted in public or semi-public areas—including third-party social media platforms—may be visible to other users of our Services or those platforms. Such information may be used by Vyelle or the third party without limitation, subject to the applicable platform’s policies.

Including a third-party link does not necessarily mean that Vyelle endorses the website, its content, or its owner or operator, unless we expressly state otherwise.

Children’s Information

The Services are not designed for children. Vyelle does not knowingly collect personal information from children under the age of majority applicable in their jurisdiction.

If you are a parent or legal guardian and believe that a child has provided us with personal information, you may contact us using the details below and request that the information be deleted.

As of the effective date of this Privacy Policy, Vyelle does not have actual knowledge that it “sells” or “shares,” as those terms are defined under applicable law, the personal information of individuals under 16 years of age.

Information Security and Retention

No security system is completely secure or impossible to penetrate. We cannot promise perfect security, and information transmitted to us may not be fully protected while traveling over communication networks.

For your protection, please avoid using unsecured communication channels to send sensitive or confidential information.

The length of time we retain personal information depends on several factors, including whether the information is needed to:

  • Maintain your account.

  • Provide the Services.

  • Complete or document transactions.

  • Meet legal or regulatory obligations.

  • Resolve disputes.

  • Enforce agreements, policies, or other applicable terms.

Your Rights and Choices

Depending on your place of residence, you may have some or all of the following rights concerning your personal information. These rights are not absolute, may apply only in particular circumstances, and may be limited or refused where permitted by law.

Access or Know

You may be entitled to request access to the personal information Vyelle maintains about you.

Delete

You may be entitled to ask us to delete personal information we hold about you.

Correct

You may be entitled to request correction of inaccurate personal information.

Portability

In certain circumstances, you may be entitled to receive a copy of your personal information or ask us to transfer it to another organization.

Opt Out of Sale, Sharing, or Targeted Advertising

Depending on your location, you may be entitled to opt out of the “sale” or “sharing” of your personal information or to opt out of processing used for targeted advertising, as those activities are defined by applicable privacy laws.

Communication Preferences

Vyelle may send promotional emails. You can stop receiving these messages at any time by selecting the unsubscribe option included in the email.

Even after opting out of promotional communications, you may continue to receive necessary non-promotional messages, including emails concerning your account, purchases, or orders.

You may exercise available rights through the Services where applicable or by contacting us using the details below. To learn more about Shopify’s handling of personal information and applicable privacy rights, visit Shopify Privacy.

Vyelle will not discriminate against you for exercising your privacy rights. We may need to verify your identity before processing a request, as allowed or required by law.

Where permitted by applicable law, you may appoint an authorized agent to submit a request on your behalf. Before processing a request from an agent, we may require proof that you authorized the agent to act for you and may also ask you to verify your identity directly with us.

We will respond to privacy requests within the time required by applicable law.

Complaints and Appeals

If you have concerns about how Vyelle handles your personal information, please contact us using the information below.

Depending on where you live, you may be entitled to appeal our response by contacting us directly or to submit a complaint to your local data protection or privacy authority.

International Data Transfers

Your personal information may be transferred, stored, and processed outside the country where you live.

When information is transferred from the European Economic Area or the United Kingdom to another country, Vyelle will rely on recognized transfer safeguards, such as the European Commission’s Standard Contractual Clauses or equivalent contractual protections issued by the relevant UK authority, unless the destination country has been officially recognized as providing an adequate level of protection.

Updates to This Policy

Vyelle may revise this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.

When updates are made, we will publish the revised policy on this website, update the “Last updated” date, and provide any additional notice required by applicable law.

Contact Us

For questions about this Privacy Policy, our privacy practices, or your available privacy rights, contact Vyelle:

Email: contact@vyelle.shop
Phone: +1 231 528 5185
Address: 405 N Cedar St, Kalkaska, MI 49646, USA